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Hasbro and 3A are proud to present the courageous leader of the Autobots, Optimus Prime as the next exciting character in the Transformers DLX Collectible Figure Series!

The highly anticipated DLX Optimus Prime stands 11.2inches tall and features screen accurate detailing, 53 points of articulation, LED illuminated eyes, and die-cast metal parts!

A must-have for any Transformers fan! 

Whats In The Box

The Optimus Prime DLX Scale Collectible Figure features:

  • Officially licensed by Hasbro and TakaraTomy
  • Approximately 11.2inches Tall (28.45cm)
  • 53 points of articulation
  • Die-Cast Metal Parts
  • LED illuminated Eyes*


  • One (1) Ion Blaster 
  • Four (4) Pairs of Interchangeable Hands: Fists, Relaxed, Spread & Weapon Holding
  • One (1) Left Command Hand
  • One (1) Action Stand with Base

*Requires AG13 x 2 Batteries (Batteries Not Included)

Additional Details
Product Size
Height: 11.2" (28.4 cm) *

Box Size
Height: 5.00" (12.7 cm)
Width: 12.00" (30.5 cm)
Depth: 14.50" (36.8 cm) *

Shipping Weight
4.75 lbs (2.2 kg) *

* Size and weight are approx. values
Learn more


Item shown is a prototype. When shipped, the final production piece may differ in appearance.

TRANSFORMERS and all related characters are trademarks of Hasbro and are used with permission. ©2018 Hasbro. All Rights Reserved. © 2018 Paramount Pictures Corporation. All Rights Reserved. Licensed by Hasbro.


23 Ratings
23 Reviews
Outstanding detail
October 6, 2020  |   Alexander C.
5 star review

An amazing figure which puts all my masterpiece figures to shame. If he spoke he’d be faultless.

September 29, 2020  |   Collector
5 star review

Such great a great figure with a lot of detail. Couldn’t be happier with it.

DLX Optimus Prime by 3A
August 19, 2020  |   Aldric Q.
5 star review

With the amount of detail put in on this figure, it's not surprising that a lot of people ordered this and are happy with this great product!! For the price you're paying on this, it feels like a steal! Can't wait for the premium scale version. Get yours today, you wont regret it.

Beautiful Optimus
August 15, 2020  |   Erick C.
5 star review

This Optimus Prime is the best transformers Hot Toy I ever had. Its flexible, easy to switch the hands, and accessories are very easy to put on.

Need More Bots from Bumblebee this Prime Rocks!!!
August 9, 2020  |   Collector
5 star review

For those of you disappointed with the look of the Bayverse, but still wanted a more realistic G1 look, this is the Prime for you.
I’m not sure you could do much better, I like this OP better than any of the Masterpiece versions. Even though it doesn’t transform the details more than make up for it. Everything flows in an organic way while still keeping the memorable G1 aesthetic. The price point really isn’t that bad for the quality you get. In fact it’s a bit of a bargain.
My one nit-pick is that the rifle seems a bit too big, but it’s a minor quibble.
This thing is awesome!

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